RED BANK, NJ – December 9, 2021 – Group C Media, Inc. today announced a series of changes to the Turf brand that will help deliver even more value to their audience and marketing partners.
“Based on the outstanding success of Turf this year, we’ve decided to increase the frequency of Turf magazine to 6x per year in 2022,” said Susan Coene, Chief Business Officer of Turf and Co-President of Group C Media, Inc. “With this change, we can continue to provide our audience of lawn care and landscape professionals with the quality editorial content they’ve come to expect from Turf magazine, while giving our advertisers even more of an opportunity to share their products and services with them.” Turf recently named Christine Menapace as its new Editorial Director.
In addition, Turf will produce its first face-to-face event, Turf LiveXchange, November 16-18 in Orlando, FL. “With in-person events returning, this is the right time to launch Turf LiveXchange,” said Ms. Coene. “Events are the perfect forum for connecting buyers and sellers. Our LiveXchange event will connect qualified lawn care and landscape professionals with manufacturers and service providers in one-on-one meetings and through multiple networking events, providing an experience unlike any other.”
With these changes, Group C Media, Inc. has sold the LawnSite and PlowSite forums to VerticalScope.
About Group C Media, Inc.
For over 50 years, corporate executives have relied on Group C Media Inc.’s leading information brands to achieve business success. Through its print products, online capabilities and face-to-face events, Group C Media, Inc.’s mission is the same — to provide relevant content and connections for its audiences and advertisers. We educate the markets that we serve with quality content that’s created and delivered by a team that possesses a strong combination of industry experience, marketing savvy and operations expertise. Group C Media, Inc.’s portfolio of products provides our audiences with the information they need to do their jobs more effectively.